Travel
Marvel Safaris
Safari operator selling packages across Uganda, Kenya, Rwanda and Tanzania, with a destination structure deep enough to cover individual national parks.
Visit the live site
What the site had to do
A destination tree that goes country, then park, so Bwindi and Murchison Falls each get a page that can rank on its own rather than a single Uganda page trying to cover everything.
Tour categories that cut across those destinations: safaris, birding, adventure and event tours, so the same trip is reachable by whichever route a visitor is thinking in.
Itineraries built as structured content rather than prose, which is what lets a day-by-day plan render consistently across dozens of packages.
Trust signals and WhatsApp enquiry placed where the decision happens, because a safari booking is a high-value purchase made by someone who has never met you.
Next
Trinity Lawyers
Commercial law firm site organised around practice areas, from banking and finance through to intellectual property and employment.