Global Threads Safaris

What the site had to do

• Country-led navigation, since a traveller planning East Africa starts from where they want to go rather than from a tour name.

• Packaged tours with day-by-day itineraries, durations and pricing held as structured fields so they stay consistent across the catalogue.

• Gravity Forms enquiry capture wired into the tour pages, so an enquiry arrives already attached to the trip it is about.

• A blog kept in the same information architecture as the tours, which is what makes it useful for search rather than decorative.